Tuesday, June 10, 2008

More Ads That Make You Go Hmm...

What comes to mind when you hear an advert for a cash line of credit? In the US, the ads usually suggest that your line of credit can help you pay for a dream vacation, start that huge home renovation, solve a financial emergency. But here in Singapore, I recently heard a radio segment advertising a line of credit for the cash payment by a young couple for their wedding banquet!

You would think that the wedding itself would be stressful enough for the couple, but the bride and groom are often responsible for the traditional wedding banquet, too. And Asian wedding banquets typically put Western receptions to shame, with huge guest lists and course after course of the most expensive foods available. Sometimes, if a large number of parental friends and colleagues are attending, then the parents will help out. Otherwise, the young couple are on their own.

And of course, in this cash-based society, it would never do to put the whole thing on a credit card (as we suspect most couples in the US would do these days). No wonder etiquette requires wedding guests to bring a substantial little red packet as a gift: you wouldn’t want your hosts to go broke just as they are starting out.

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