Wednesday, November 21, 2007

Ads That Make You Go Hmm...

Found this flyer in our mailbox the other day. At first glance it seems normal enough. Standard aspirational verbiage, the “don’t you want to be like them” approach. What you’d expect from a luxury if perhaps fading brand.

The very last line, what they clearly think is the final kicker, is what gets me. “For less than $119,000*.” I don’t care if that’s in Sing dollars. That’s still $80,000 US. (It might be even more tomorrow, given the dollar’s slide.) And this is for Ford’s entry-class Jaguar.

I have no idea if this includes government tax (import duties are almost as high as the sticker price), the COE (the permit to drive the car, issued in very limited numbers, at auction), and all the other charges. But if not, the total price for the car could set you back more than $160,000 US.

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